Personalization is a word that’s on everybody’s minds nowadays, and for good reasons too. Sadly a lot of people are still taking it for granted, which is a big mistake.
For instance, in a recent study by SmartInsights, 72% of consumers claimed to only engage with marketing messages that are personalized.
To put this in perspective even further, the number of individuals who engage based on personalization alone, far outweighs the numbers for other strategies such as improved content, improved lead quality metrics, and even improved data management.
So yes, personalization is huge, and could very well be the difference between a successful video with a large number of engagements, or an underperforming one.
Other than these, personalization also builds stronger relationships between the audience and the brand. Personalization is like sending a warm message to a friend telling them that you understand. That you know what their pain points are, how to solve them, and most importantly, you understand.
You can personalize videos easily with an intro maker tool, which allows you to change the intro video to your prospect’s name.